A meaningful, joyful practice for transformation.
The scale of the challenge for people working in social change and sustainability is huge. There is work to do.
This is a time when we don’t always know what that work is. All we know is that it needs to be different.
We can help by working with you to embrace the messiness, experiment and learn.
What is SHOOP®?
SHOOP® is positive, upbeat, ambitious, out of your comfort zone experiences. When you SHOOP® with others it makes your heart beat and you let go.
Letting go is a practice. It requires you to place trust and faith in what you cannot yet see.
It thrives on spontaneity and is revealed moment by moment.
It brings a sense of release, freedom, lightheartedness, as if a weight has been lifted.
photo credit: Sam Frost
Why SHOOP®?
96% of SHOOPERS do something they never thought they would do
When the world feels hopeless we need the space to explore new ideas. With new experiences comes new connections. If you’re asking - how do I move myself? how do I move others? SHOOP® can help.
92% of SHOOPERS feel more connected as humans, not just professionals or labels
SHOOP® is physical, mental and social. It includes all the elements that impact on how we feel about ourselves and how we interact with others. SHOOPERS speak of being less judgemental of theirs and others actions.
FREEDOM is the #1 word that people use to describe what letting go feels like
When the work is exhausting great conversations help us refuel and build trust-based ways of working that enable people to innovate, learn, and adapt. Transformation only emerges when people have the autonomy to experiment and respond dynamically to complex challenges.
Ready to SHOOP®?
SHOOP® Retreat
What is the conversation you would like to have?
Through movement, improvisation and play, we explore what it feels like to let go and build connection first. When we start here we break down the barriers that often hold us back from speaking truthfully and listening deeply.
We host SHOOP® retreats for a half day, or you can talk to us about collaborating with you on your next event, away day or conference.
Become a certified SHOOP® Facilitator
Transform how you support others to work together, build relationships, and navigate complex challenges.
SHOOP® facilitation combines physical, mental, and social tools to create lasting change.
Conversation Conference 2025
This is not your typical conference. There are no speakers, no predetermined agendas - just real conversations about the changes we want to see in the world.
Free online SHOOP® spaces
SHOOPING to exhale… 6-7pm on the last Tuesday of every month. Get together with fellow SHOOPERS and people interested in working with SHOOP®.
Space to let go & write… Every Friday at 9am for up to one hour, space for people to come together, let go and write. Don’t edit as you go. Just let it out.
Ready to have a conversation?
Honest, energised conversations are the way to change the world…
A conversation with 6 funding organisations from around the world to ask what letting go has to do with the participants personally, at work and collectively.
December 2024, Kuala Lumpur, Malaysia
A conversation over 6 months with 10 teams across an NHS Mental Health Trust. The focus was to bring people together to find ways to do things differently.
September 2023 - April 2024, Cheshire, UK
“What does letting go have to do with building community?” A conversation with a diverse team from across the UK. They experienced what letting go feels like and made connections to the ways they work together.
September 2024, London, UK
